Key elements in the effective communication of vision • Simplicity: All jargon and technobabble must be eliminated. • Metaphor, analogy, and example: A verbal picture is worth a thousand words. • Multiple forums: Big meetings and small, memos and newspapers, formal and informal interaction—all are effective for spreading the word. • Repetition: Ideas sink in deeply only after they have been heard many times. • Leadership by example: Behavior from important people that is inconsistent with the vision overwhelms other forms of communication. • Explanation of seeming inconsistencies: Unaddressed
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