What did these managers do? Briefly: 1. They talked a great deal about the evidence showing how performance improvements were linked to their new practices. 2. They talked a great deal about where the old culture had come from, how it had served the firm well, but why it was no longer helpful. 3. They offered those over fifty-five an attractive early retirement program and then worked hard to convince anyone who embraced the new culture not to leave. 4. They made doubly sure that new hires were not being informally screened according to the old norms and values. 5. They tried hard not to
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