There are two types of situations in which incorrect data cause the principle of social proof to give us poor counsel. The first occurs when the social evidence has been purposely falsified. Invariably these situations are manufactured by exploiters intent on creating the impression—reality be damned—that a multitude is performing the way the exploiters want us to perform. The canned laughter of TV comedy shows is one variety of faked data of this sort, but there is a great deal more, and much of the fakery is strikingly obvious.
