The impressive thing about the low-ball tactic is its ability to make a person feel pleased with a poor choice. Those who have only poor choices to offer us are especially fond of the technique. We can find them throwing low-balls in business, social, and personal situations. For instance, there’s my neighbor Tim, a true low-ball aficionado. Recall that he’s the one who, by promising to change his ways, got his girlfriend, Sara, to cancel her impending marriage to another and take him back. Since her decision to choose Tim, Sara has become more devoted to him than ever, even though he has not
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