we should keep in mind a little tactic compliance practitioners often use to assure us of their sincerity: They will argue somewhat against their own interests. Correctly practiced, this approach can be a subtle yet effective device for “proving” their honesty. Perhaps they will mention a small shortcoming in their position or product. Invariably though, the drawback will be a secondary one that is easily overcome by more significant advantages—“Avis: We’re number two, but we try harder”; “L’Oreal, We’re more expensive but you’re worth it.” By establishing their basic truthfulness on minor
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