Indeed, it would be wise these days to be careful around salespeople who just seem to be just like you. Many sales training programs now urge trainees to “mirror and match” the customer’s body posture, mood, and verbal style, as similarities along each of these dimensions have been shown to lead to positive results (Chartrand & Bargh, 1999; Locke & Horowitz, 1990; van Baaren et al., 2003).
