Ian Pitchford

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Essentially the same point has been articulated by social psychologist Ziva Kunda, who argues that people are indeed more likely to believe things they want to believe, but that their capacity to do so is constrained by objective evidence and by their ability “… to construct a justification of their desired conclusion that would persuade a dispassionate observer. They draw the desired conclusion only if they can muster up the evidence necessary to support it.”22 It is informative in this respect that people generally think of themselves as objective.*
How We Know What Isn't So (A Psychological Study on Logic)
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