Jinal Shah (If I Were Marketing)

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“It’s gotten to the point that we get worried if a film is not a problem child right away. It makes us nervous. We’ve come to recognize the signs of invention—of dealing with originality. We have begun to welcome the feeling of, ‘Oh, we’ve never had this exact problem before—and it’s incredibly recalcitrant and won’t do what we want it to do.’ That’s familiar territory for us—in a good way.”
Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar
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