Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years la...more
Catmull's philosophy both around creating movies and managing his company, is to be relentless about remembering that he doesn't know what he doesn't know. In creating a movie, you don't know what it will be when ...more
Ed knew early on he wanted to work in computer animation and make a movie by doing so. He was enthralled with Walt Disney as a ...more
Creativity is the story of Pixar and its founders Steve Jobs, John Lasseter and Ed Catmull and how they managed to establish Pixar as a thriving business. The road to business success is never straightforward, with twists, turns and mountains to climb. The fate of Pixar and their first film Toy Story, are inseparable. The story tracks the creation of Toy Story - the world's first computer-generated animation film. Following the first showing, their hearts dropped. They had achieved a wonder ...more
Often mentioned in the text is his continued education, often through trial and error, about effectively managing creative ...more
What this book is not: a guidebook of creative inspiration for regular everyday DIYers who work alone.
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The ideas are cut and dry and pretty simplistic for being, ostensibly, a manager's book on creativity.
Although this book isn't a memoir, there is a very brief gloss-over on Ed Catmull's family, childhood and education.
There are interesting details on Pixar's promising yet rocky ...more
"Originality is fragile. And, in its first moments, it's often far from pretty. This is why I call early mock-ups of our films "ugly babies. They are not beautiful, miniature versions of the adults they will g ...more
I’ll admit, I have a soft spot in my heart for Pixar. Not only have I loved their movies beginning with Toy Story, but I was lucky enough to see that movie in its nascent stages when I visited this then unknown company many years ago. Little did I know that they would change animation forever, I just thought it was a neat place with really creative people. Back then, sitting in a meeting room and having a Great Dane and a Dalmatian come in and sit ...more
It includes a brief history of the quality movement, going back in time to ...more
The main takeaway from the book for me is that creativity is not an art but an incremental process. Ed believes that anyone can be creative as long they spend time to improve their process and be disciplined enough to follow it.
He stressed the importance of integrity — from his interview ...more
I feel like I have taken away so much f ...more
Here are a few of my takeaways from Ed Catmull, CEO of Pixar, the author of Creativity, Inc.
* In big organizations there are adva ...more
This book was written by Ed Catmull, one of the founders and president of Pixar Animation Studios.
First off the book is very businessminded. It talks about how to lead others and how to create a situation that in turn fosters creativity. Pixar is known for its special mindset concerning treatment of employees and how to make everyone feel special and important. That stuff is great, but that's not why I read this. If on ...more
Whether you work in a creative company or one where creativity is valued, you’ll find detailed discussions around the following topics useful:
* Encourage all employees to express themselves freely w ...more
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