Jinal Shah (If I Were Marketing)

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Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid with one another. People who would feel obligated to be honest somehow feel freer when asked for their candor; they have a choice about whether to give it, and thus, when they do give it, it tends to be genuine.
Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar
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