Essentialism: The Disciplined Pursuit of Less
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BE RIDICULOUSLY SELECTIVE IN HIRING PEOPLE
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An Essentialist, on the other hand, is ridiculously selective on talent. She has the discipline to hold out for the perfect hire—no matter how many résumés she has to read, or interviews she has to conduct, or talent searches she has to make—and doesn’t hesitate to remove people who hold the team back. The result is a team full of all-star performers whose collective efforts add up to more than the sum of their parts (see chapter 9, “Select,” for more on this subject).
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DEBATE UNTIL YOU HAVE ESTABLISHED A REALLY CLEAR (NOT PRETTY CLEAR) ESSENTIAL INTENT
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Clear intent leads to alignment; vague direction produces misalignment every time.
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GO FOR EXTREME EMPOWERMENT
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When people don’t know what they are really responsible for and how they will be judged on their performance, when decisions either are or appear to be capricious, and when roles are ill-defined, it isn’t long before people either give up or, worse, become obsessed with trying to look busy and therefore important instead of actually getting any real work done.
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An Essentialist understands that clarity is the key to empowerment. He doesn’t allow roles to be general and vague. He ensures that everyone on the team is really clear about what they are expected to contribute and what everyone else is contributing.
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The iconoclastic entrepreneur and venture capitalist Peter Thiel took “less but better” to an unorthodox level when he insisted that PayPal employees select one single priority in their role—and focus on that exclusively. As PayPal executive Keith Rabois recalls: “Peter required that everyone be tasked with exactly one priority. He would refuse to discuss virtually anything else with you except what was currently assigned as your #1 initiative. Even our annual review forms in 2001 required each employee to identify their single most valuable contribution to the company.”2 The result was the ...more
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COMMUNICATE THE RIGHT THINGS TO THE RIGHT PEOPLE AT THE RIGHT TIME
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Essentialist leaders, on the other hand, communicate the right things to the right people at the right time. Essentialist leaders speak succinctly, opting for restraint in their communication to keep the team focused. When they do speak, they are crystal clear. They eschew meaningless jargon, and their message is so consistent it seems almost boring to their ears. In this way, teams are able to pick up the essential through all the trivial noise.
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CHECK IN OFTEN TO ENSURE MEANINGFUL PROGRESS
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By taking the time to get clear about the one thing that is really required, the Essentialist leader makes follow-up so easy and frictionless that it actually happens. By checking in with people frequently to reward small wins and help people remove obstacles, he bolsters the team’s motivation and focus and enables them to make more meaningful progress (see chapter 17 on the power of progress).
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