Publicity speaks in the future tense and yet the achievement of this future is endlessly deferred. How then does publicity remain credible – or credible enough to exert the influence it does? It remains credible because the truthfulness of publicity is judged, not by the real fulfilment of its promises, but by the relevance of its fantasies to those of the spectator-buyer. Its essential application is not to reality but to daydreams.
