Harald G.

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McNamara, characteristically, transformed this reliance on irrationality into a new kind of rationality in the aftermath of the Cuban missile crisis. He now repudiated his earlier idea of targeting only military facilities: instead each side should target the other’s cities, with a view to causing the maximum number of casualties possible.70 The new strategy became known as “Mutual Assured Destruction”—its acronym, with wicked appropriateness, was MAD.
The Cold War
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