Connect to a partner who shares your brand's or company's values. Unite with a partner who is willing to work with you to develop your own angle on the cause. Commit to a consistent long-term relationship. Bring your sponsorship to life. Plan to spend two times your sponsorship fee activating. Break through. Never underestimate the impact of great design. Reach and remind. Make the effort to ensure you have created strong awareness. Be where your consumer is— don't expect them to find you. Leverage your champions—consumers, customers, partners, and employees. Introduce yourself. Find new
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