15 Minutes Coaching: A "Quick & Dirty" Method for Coaches and Managers to Get Clarity About Any Problem (Tools for Success)

by Shmaya David

Of course, everybody knows that in the coaching business, the most important marketing tool is a recommendation from a satisfied client.

Clients do not buy your product. They buy a solution to their problem. They come to you because they need something done, some problem solved, some pain relieved.

The easiest thing is to ask him a simple direct question. Just go ahead and ask – "What problem do you expect to solve with my coaching?"

In the analysis phase, my aim is to identify and understand the problem that the client needs to be coached on.

The 3 questions: 1. If you had a year to come up with a plan to fix your problem, what is the one thing that you could come up with? 2. If you had only one week to devise a solution, what could you do to take your first idea and compress it from one year to a week? 3. Based on 1&2; what can you go ahead and implement tomorrow morning that would help you fix your problem?