WRONG DOOR. Think of every restaurant, shop, and public building you’ve visited. The entrance has double doors, by law. But one door opens and one doesn’t, and you can’t tell which is which until you’ve crunched into the wrong one. That one detail of staff failing to unlock both doors shrieks of laziness, disinterest, and unwelcome. Every customer enters in a state of having been humiliated by the building, by a nuance untended to.
