John Abrams, the design/builder in Massachusetts, discovered that his business was being hurt by new-building problems on the far side of the “occupancy” barrier. “We would have these terrific relationships with clients,” he recalls, “and then all of a sudden they’d start to deteriorate right after the completion of a building, due to very minor problems. My thinking always was, we’ve been on this grand excursion with these people, and we’ve done such a great job, and we love them and they love us; these little things don’t matter that much. Well, they turned out to matter a lot. “After seeing
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