The profession of public relations counsel is developing for itself an ethical code which compares favorably with that governing the legal and medical professions. In part, this code is forced upon the public relations counsel by the very conditions of his work. While recognizing, just as the lawyer does, that everyone has the right to present his case in its best light, he nevertheless refuses a client whom he believes to dishonest, a product which he believes to be fraudulent, or a cause which he believes to be antisocial.
