25 Ways to Win with People: How to Make Others Feel Like a Million Bucks

by John C. Maxwell

The problem was that Colorado had not won a game there in twenty-three years. But Coach McCartney believed in his team and looked for a way to inspire them to achieve. In the end, he decided to appeal to their love of others. He did it by challenging each player to call an individual he loved and tell that person he was dedicating the game to him or her. Coach Mac also encouraged the players to ask that person to watch every play, knowing that every hit, every tackle, every block, and every score was being dedicated to him or her. Coach Mac also took one more step. He arranged to distribute sixty footballs with the game’s final score written on them, so that each player could send a ball to the individual he had chosen. The Colorado Buffaloes won the game. The final score written on the footballs was 27 to 12.”