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“Here’s the product the world has been waiting for,” or “It’s too good to be true.” If you feel inclined to use a cliché, don’t. Clichés seem to be used when you have nothing really significant or good to say and must fill up space. How do you know if you are writing
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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