Here in these last paragraphs he is obviously whetting your appetite and telling you what the results of his system produced for him. But there is another very subtle thing he has done as well. He is trying to personally identify with his audience. He doesn’t talk about driving around in a Rolls-Royce but rather a Cadillac. He talks about having a mortgage, which most of his readers, if they own their own homes, probably have. He keeps his wealth to a modest level, for if it was too far out of the reach of his readers, they would not be able to relate to Karbo.
