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Jonnyc

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Assume you are now an expert on a particular product and you are ready to start writing. The first thing I would do is go over all the material you have on your subject and give a great deal of thought to what you have just read and studied. Do plenty of thinking about what you want to write. You may jot down some headlines and some of the copy points you would like to bring out.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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