For example, if reality shows are popular, then maybe your product would lend itself to a reality show. If interview shows like Larry King Live are popular, then set up an interview format. If your product would appeal to the Oprah Winfrey Show audience, then set use a set that looks similar to Oprah’s. In short, you identify with a popular format that fits your product and with which your prospective audience is comfortable and that they can harmonize with.
