Timing is also important in the storytelling process. It is nice to start with a story, because it holds attention and engages the prospect. Telling stories is an art form and using it effectively in a print ad grows with experience. Simply being aware of its potential and its effectiveness is a good start. You’ll be surprised at how many stories you’ll be able to come up with once you put your mind to it. A good story should capture a person’s attention, relate the product or service in the copy and help you bond with the prospect.
