The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

Therefore, to avoid the delaying tactic, you’ve got to provide prospects with an incentive or reason to buy now. In fact, if you do your job right, customers have to feel guilty if they don’t buy right now. But how do you do it? First, here’s