Jonnyc

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color, size and texture won’t cut it. You need something more. Maybe talk about the type of leather, where it was made, how it was sewn, what features make it better than any other similar product. Include as much information about the item as possible. People don’t mind reading about something they are about to buy.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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