Jonnyc

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It’s that last restatement that makes the pinball game seem to come alive and is closer to the copy approach I’ve actually used. During problem restatements (and you could list dozens of them), all the knowledge that you’ve gained about the product seems to come together to give a new perspective.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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