do. The prospect has spent a lot of time with your ad and you’ve convinced him or her to buy. The one thing you don’t want to do is blow your integrity at the very end of the ad by making a statement that is not true. A statement like, “If you don’t respond within the next few days, we’ll be sold out,” or some other deceit will turn off the prospect. So be careful. Whatever you say at the end should be the truth and should be crafted to maintain the same integrity that has been expressed throughout your ad. Now, what can
