The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

The best copywriters have a variety of interests and master many skills.

The thirst for knowledge, a tremendous curiosity about life, a wealth of experiences and not being afraid to work are the top credentials for being a good copywriter.

The preparation for becoming a great copywriter is a lifestyle. It’s a hunger for knowledge, a curiosity and a desire to participate in life that is broad-based and passionate.