The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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David Margoles,
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Max Sackheim,
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Lester Wunderman
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“When he talked to clients, he promised a breakthrough—not as we have now, ...
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John Caples, who
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Ray Schultz
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Cowles Business Media publication.
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“To cause a person to exchange his or her hard-earned money for a product or service.” It’s really as simple as that.
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Joe Karbo,
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Lateral thinking is simply a tool. So is your dictionary.