Linh Tran

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What is physiological arousal? Think about the last time you gave a speech in front of a large audience. Or when your team was on the verge of winning a huge game. Your pulse raced, your palms sweated, and you could feel your heart pounding in your chest. You may have had similar feelings the last time you saw a scary movie or went camping and heard a weird noise outside your tent. Though your head kept saying you weren’t really in danger, your body was convinced otherwise. Every sense was heightened. Your muscles were tensed and you were alert to every sound, smell, and movement. This is ...more
Contagious: How to Build Word of Mouth in the Digital Age
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