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Contagious: How to Build Word of Mouth in the Digital Age, by Jonah Berger

Principle 3: Emotion When we care, we share. So how can we craft messages and ideas that make people feel something?

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Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

by Jonah Berger

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