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Contagious: How to Build Word of Mouth in the Digital Age, by Jonah Berger

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The key, then, is to not only make something viral, but also make it valuable to the sponsoring company or organization. Not just virality but valuable virality.
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Contagious: How to Build Word of Mouth in the Digital Age
Contagious: How to Build Word of Mouth in the Digital Age
by Jonah Berger
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