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Contagious: How to Build Word of Mouth in the Digital Age, by Jonah Berger

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It turns out that science articles frequently chronicle innovations and discoveries that evoke a particular emotion in readers. That emotion? Awe.
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Contagious: How to Build Word of Mouth in the Digital Age
Contagious: How to Build Word of Mouth in the Digital Age
by Jonah Berger
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