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Contagious: How to Build Word of Mouth in the Digital Age, by Jonah Berger

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The way people actually make decisions often violates standard economic assumptions about how they should make decisions. Judgments and decisions are not always rational or optimal.
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Contagious: How to Build Word of Mouth in the Digital Age
Contagious: How to Build Word of Mouth in the Digital Age
by Jonah Berger
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