Linh Tran

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It all started one Sunday afternoon in 2003. A group of friends from Melbourne, Australia, were sitting around drinking beers. The conversation meandered in various directions and finally ended up on 1970s and 80s fashion. “What ever happened to the moustache?” one guy asked. A few beers more and they came up with a challenge: to see who could grow the best moustache. The word spread to their other friends, and eventually they had a small group of thirty people. All grew moustaches for the thirty days of November.
Contagious: How to Build Word of Mouth in the Digital Age
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