Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)

by Sean Platt

Whether you want or cultivate a brand, you have one.

Every contact with the people around your music (fans and industry) is an extension of your art. If you make depressing, morose, acoustic music, maybe you should send your fans a dark brown-and-black little understated flyer that's depressing just to look at. Set the tone. Pull in those people who love that kind of thing. Proudly alienate those that don't.