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Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)

4.29  ·  Rating details ·  2,721 ratings  ·  555 reviews
Write. Publish. Repeat. The No-Luck-Required Guide to Publishing

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical

Kindle Edition, 339 pages
Published December 2nd 2013 by Realm & Sands (first published August 8th 2013)
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Average rating 4.29  · 
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 ·  2,721 ratings  ·  555 reviews

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Start your review of Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)
J.F. Penn
Dec 05, 2013 rated it it was amazing
Shelves: writing, entrepreneur
I've read a lot of books about writing, and this one stands out as being both practical and aspirational. Sean & Johnny have written millions of words, and created books that their readers love - but they've also created a viable business from their fiction. You'll learn about how to create a product funnel, with entry level books that lead into other books, taking your customer on a journey through your work. You'll also learn how to write faster and trust your ideas. Highly recommended for any ...more
Jan 30, 2015 rated it really liked it
Shelves: nonfiction, business
Where I got the book: purchased on Kindle. This was part of an Indie Power Pack bundle offered on Joanna Penn’s website.

When this book started out with a whole lot of blather about the authors, I was a bit worried. Was this just going to be an ego trip with not much good advice? But like one of those novels that starts slow with lots of description, by the time I got to the meat of the book (which took a little while) I was part of their world and could relate to the real-life examples they gave
Dec 29, 2013 rated it it was ok
Shelves: self-publishing
If I'm recommending a book on self-publishing, I'm going to tell people to go for Let's Get Digital, Let's Get Visible, and The Naked Truth About Self-Publishing first, and pick up this one if they're specifically interested in publishing serials. The authors are just so full of themselves. They claim to be the first to come up with the idea of likening serial books to TV seasons, apparently having never heard of Shadow Unit or the long history of TV show fanfic in which the authors mimic the na ...more
Dan Thompson
Jan 05, 2014 rated it it was amazing
If you are considering self-publishing, read this book. I cannot recommend it enough. It’s not perfect, but it’s pretty darn close. No, really, stop reading this review and go buy it. Now.

You’re still here? OK, let me tell you why you should go read this book.

First of all, it lays bare some of the ugly truths about self-publishing. It is not a get-rich-quick scheme. It’s a lot of hard work. In the beginning, you won’t sell much of anything at all. Friends and family will look at you funny and ta
Dec 07, 2013 rated it it was amazing  ·  review of another edition
Recommends it for: Writers
One of the things I love best about this book is that it doesn't make false promises. Instead, the authors repeat (because it bears repeating) the fact that making a living off of writing, and, in particular self-publishing is a LOT of work, a lot of hard work. And that it takes time. And patience. And that, as illustrated through the authors' own examples (plenty of which are used throughout the book), the volume and unit sales required to sustain a living only come with a larger catalog of tit ...more
Mar 18, 2014 rated it it was ok
There's a hilarious section near the end of this book where the authors talk about how they originally thought this book would total 50,000 words, but as they were planning it, they upped the total several times. Ultimately, the books tops out at over 100,000 words. What's funny is that they state that this word count was necessary to say everything they needed to say about their system for self-publishing. But this is absolutely false. Based on the information actually contained in Write. Publi ...more
Sandy Maguire
Apr 08, 2014 rated it it was ok
Despite it's dismissal of using tactics over strategy, this book is essentially a book of tactics and mindsets. There is very little actionable advice (although the advice that is there IS good), especially for people who haven't actually written 5 books yet.

The end of the book makes a nod to talking about the actual mechanics behind which the authors were able to publish 1.5 million words in a year, and then falls completely short saying "oh actually we don't want this book to be any longer".
Timothy Pecoraro
Jan 14, 2014 rated it it was ok
Originally, I was going to post this review on my blog, but I decided that it really didn't have a place there. So since I said in the comments I was going to write a review; here it is...

Write, Publish, Repeat is a fine book for people who know nothing about e-publishing. In fact, I would say it would be a great first book for people trying to get into it. That being said however, there are quite a few things that are pretty hard to agree with in the book.
First, they make a lot of statements
Ksenia Anske
Jul 19, 2017 rated it it was amazing
Shelves: favorites
This is not a book, this is my new to-do list. This is how many things I'll have to do, to take my self-publishing to the next level (to the top of the mountain strewn with raw diamonds the size of human heads). And if you're a writer, I suggest you buy this book immediately, read it, then do the things it tells you to do, and you shall see a golden whale come whistling at you from the sky (though if you live to enjoy your newly found riches remains a big question). So. Get on it. I know I will. ...more
Susan Quinn
Dec 26, 2013 rated it it was amazing
Highly recommend this to every indie author wanting to make a career with their words.
Hákon Gunnarsson
Apr 17, 2019 rated it really liked it
Write. Publish. Repeat. That is a short, but actually a pretty good advice. The book is a bit longer than that though, perhaps a little too long if anything, and a few things already sound a little dated. The main advice is very good though. Things like the pricing may change, the usefulness of sites may change, but importance of building up a relationship with readers will not change that much in my view.

It’s not all good though. The book has a certain bias. It is a bit too critical about trad
Kellye Crocker
Dec 21, 2013 rated it it was amazing
Shelves: 2013-books-read
This is the sixth book I've read this year about self-publishing, and I think it's one of the best.

I really enjoyed the free-wheeling voice--it's clear that while the authors take their work seriously, they're able to laugh at themselves (and each other). The subtext: Writing (and publishing) should be fun, at least most of the time. Also, these are guys you'd like to have a beer with (even--or especially—"dark" Dave).

Actually, it feels a little like you're hanging out with friends who just happ
Emil Petersen
Mar 10, 2016 rated it it was ok
It started out like shit; it got pretty good in the middle; in the end it was shit again.
The authors warned me, though. I have tried reading this before, but I had to stop because of all the ruthless self-promotion and salesmanship. I never made it through the first few chapters. Now that I tried again it worked out better. When you get used to the references to own products on every page and get over the first few chapters about the authors and their books, you actually get good and sound advic
Nov 20, 2014 rated it it was ok
Shelves: reviewed
sound advice in this book. I feel more confident and oriented in the world of self-publishing and e-publishing.

So why the low score?

In no way is a person dismissively judging a self published book akin to racial prejudice.
In no way is being sold to by a salesperson, akin to any kind of assault.

I couldn't really get past the authors' casual use of this kind of language, attitudes or unacknowledged privilege. Sorry not sorry.
Stuart Aken
Nov 25, 2014 rated it it was amazing
I downloaded this book as part of a package of 3, offered for a very silly price, by which I mean, cheap, very cheap!

It’s the best few pence I’ve ever spent. I’d have happily paid a hundred times more. This is the first book in the package and it speaks to me. Oh, how it speaks to me. All the way through, as I read, I was saying (sometimes aloud, to the annoyance of my patient and wonderful wife) ‘Yes! Of course!’.

These two guys are on my wavelength. They understand what it’s like to be a pants
Jennifer Oliver
Jan 05, 2014 rated it it was amazing
Shelves: favorites
This book was recommended by a close friend and wonderful author, CC MacKenzie, and I am so glad I listened to her. Just the section on "funnel marketing" alone made it worth the read, but I got much more out of it. It really helped me to see a bigger picture of my career path and how to go about it. Tactics versus strategies... yep, I was stuck in the tactics game, but no more!
Thank you to Johnny B. Truant and Sean Platt (and Dave, too!) for their hard work and ability to keep on going when mos
Wayne Marinovich
Mar 14, 2014 rated it it was amazing
Does exactly what it says on the tin. Picked up many useful tips along the way and recommend this to all indie authors, both new and seasoned.

One of those books I can see myself reading again, in a year or two
Lise Cartwright
Sep 20, 2014 rated it it was amazing
Loved this book - really helped me figure out what to focus on from a marketing perspective. I'm non-fiction write at the moment and still found the book super helpful - thanks guys!
Timothy Ward
Dec 28, 2013 rated it really liked it
How do you rate a writing advice book when every reader will come to it with different needs in terms of writing advice? This would be a fantastic, five star read for someone just starting writing, up through maybe someone who has a first novel done and has no idea about creating an online presence. The authors are two of the three of the cast of the Self Publishing Podcast, which is currently my favorite podcast on writing. They have something no other podcast has: a combination of watch how we ...more
Kara Jorgensen
Apr 12, 2016 rated it it was amazing  ·  review of another edition
Shelves: nonfiction
TL; DR: Write. Publish. Repeat. is an indie author's dream in terms of a straight-forward how-to book for marketing, building an audience, and creating a writing empire.
I love Sean Platt and Johnny B. Truant. This is the first of their books that I've read. I picked this one up on a recommendation from several other authors, and I am so glad I did.
Write. Publish. Repeat. is an extensive book, covering the self-publishing/publishing as an industry, how to look professional, what to do, what not t
Frances Thompson
I have been listening to the Self-Publishing Podcast for nearly a year and have learnt huge amounts in that time. Johnny, Sean and Dave are spokespeople for the new generation of writers-publishers who are changing how we write and read stories. I applaud everything they do and will continue to support them, if only because following them gives me a regular kick up the backside to JUST GET ON WITH IT.

Gush over. I will now review Write, Publish, Repeat.

Written in Johnny (and Sean's) unapologetic
Dana Delamar
Jan 15, 2014 rated it really liked it
Lots and lots of good info in this book. Much of it isn't in any way earth-shattering, but it's presented very well and very convincingly, and the authors pull together a lot of ideas into a coherent whole that anyone new to self-publishing could follow and use to create a decent business plan. And if you've already been self-publishing and aren't seeing the results you'd like, you'd do well to study this book in search of the reasons why.

The sections on marketing and content creation were the
Creep Creepersin
Dec 05, 2013 rated it it was amazing
Super good book on what the hell to do as a self publisher. there are so many questions and concerns we all have and this book was really very simply written. I was reading while getting a few book launches ready and it was kinda scary actually how many times i would be having a problem with something and then magically find the answer as soon as I sat down to read it. It is a book that somehow reads your freaking mind. its like if Obi-Wan and Yoda had a baby who's only purpose in life was writi ...more
Adam Collings
Oct 26, 2014 rated it it was amazing
Shelves: non-fiction, writing
This book is less about the craft of writing, and more about how to go from a writer to a successful author/publisher. It clearly demonstrates the mindset needed to succeed. This book emphasises having a longer-term view rather than expecting instant success. The section about product funnels was insightful.

While this book is aimed at self-publishers there is plenty here that traditionally published writers could learn as well. I would consider this book to be essential reading for anybody wanti
Erica Crouch
Sep 21, 2014 rated it it was amazing
Hands-down the best book I've ever read about self-publishing. No big promises. No fancy tricks. Just the facts, along with heaps of encouragement and cursing. I would recommend this to anybody whether they're considering going indie or traditional. (Though it asserts a strong case for going indie, and boy am I glad I chose that route!) I'll owe Kellie Sheridan a lot for giving me this book -- I feel like it's going to open up a lot for me as an indie author. An easy, no-brainer five star read.
Kellie Sheridan
Sep 16, 2014 rated it really liked it
Really, really fantastic read that also serves to make me feel a little guilty for falling so far behind on the podcast. These guys not only know what they're doing in terms of self-publishing but are also frequently at the forefront of new ideas (a place where every indie should aspire to be).

Hoping Johnny and Sean do more writing/publishing books, and soon!
DeAnna Knippling
Dec 15, 2013 rated it it was amazing
Well done, recommended. One of the best explanations of marketing that I've seen. Will be rereading.
Benjamin Wallace
Jan 11, 2014 rated it liked it
Good to find other folks that think like I do. Even better to know that they're doing well with those thoughts.
Spencer Borup
Jun 16, 2017 rated it it was amazing
This book is brilliant and invaluable for anyone involved in or considering the self-publishing business. No get-rich-quick scams or unrealistic expectations. Platt and Truant (and Wright) prescribe hard work, patience, and brilliant marketing, which they lay out for the reader in great evergreen detail. I picked this up on Audible on a whim, but now I am a lifetime fan of Realm & Sands and Sterling & Stone.

Oh, and having a British guy narrate your book was fucking awesome.
Oct 19, 2020 rated it really liked it
Shelves: writing
This book provides actionable advice for new writers looking to self-publish. I am someone that fits that category, and I feel that this will be a great resource. I haven't actually tried anything from this book yet, so I can't attest to anything.

Basically, this book is telling you to write a lot and make books connect with one another, so you can use your earlier works to sell your later works. Nothing too crazy in that logic. There is a lot more than that, but that is one of the key concepts.

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Sean loves writing books, even more than reading them. He is co-founder of Collective Inkwell and Realm & Sands imprints, writes for children under the name Guy Incognito, and has more than his share of nose.

Together with co-authors David Wright and Johnny B. Truant, Sean has written the series Yesterdays Gone, WhiteSpace, ForNevermore, Available Darkness, Dark Crossings, Unicorn Western, The Bea

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