A somewhat related change that triggered widespread panic through the indie community was a rule change initiated by Amazon that severely impaired the ability of huge blogs to promote free e-books. Authors reliant on free downloads later translating into paid sales (see above) ran in circles screaming that the sky was falling. To make things worse, Amazon was, at the same time, changing their website to hide their Top 100 Free lists so that free books became much, much less visible to casual browsers. So what, right?