Quick example: Unicorn Western 1 is free. At the end of that book, readers are presented with an option: They can buy Unicorn Western 2 for $2.99, or they can buy the Unicorn Western Full Saga — which contains all nine Unicorn Western books — for $9.99, and save 60 percent. The best funnels are those where the bundled upsell comprises the series in its entirety. If readers know that they can get the completed story arc in a single 60-percent-off purchase (the completed arc of a story they know they already like because they just read the first book) that offer has a strong psychological
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