Nothing is wrong with you. And dammit, nothing is wrong with us. Nothing is wrong with promoting your work, being proud of the stories you tell or the information you articulate, telling people about your work, or encouraging people who already like your work to get more. This book isn’t an advertising brochure. It’s the most helpful guide we could possibly write, and we hope it has the side benefit of making our other books sell better. If you find yourself resisting the idea of “selling” — which, rest assured, is an absolutely essential talent for an indie author
