Two, we use them to distribute “all in one fell swoop” to minor stores like Sony and middle-range players like Apple, which can be a pain to enter. And three, we use them to get our books free in Barnes & Noble. As of this writing, Smashwords is the only aggregator that can get your book into Barnes & Noble at a price of $0.00, and that matters for price-matching, which again we’ll come back to later.
