It’s also worth noting that we have specific versions of our manuscripts for each bookseller platform, all with different CTAs. We want the version we upload to Kobo to link to the Kobo version of that title, and we want the Amazon version’s CTA to link to the books on Amazon. It’s a bit of extra work, but it’s worth it. The Internet makes people lazy, and if you can give them one-click access to what you want them to do, you absolutely should.
