You can make your funnel a simple series of novels or novellas introduced by a free first book if you want to. We actually like this structure for our Future of Sex serial with Lexi because if readers get hooked on the series (which they do; the cliffhangers between books are killer), they’ll gobble new installments as they’re released. One significant advantage to this model — especially for people like the three of us, with many projects on our plates — is that it allows you to take your time. Once you have two books, you have a rudimentary funnel, and although that funnel will improve with
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