After your signup page, you will need to create an automatic reply message (sometimes called an autoresponder) so that readers who join your list will get an e-mail from you immediately. This is important for PR reasons (everyone likes being thanked and welcomed), but you’ll also need it to deliver any bonuses you’ve promised for joining, such as a link to a free book, instructions on how to contact you, and so on. Write this e-mail in a casual tone — one person e-mailing another. Don’t try to be “professional,” because for most people, professional equates to dry and boring.
