USP USP stands for “unique selling proposition.” There’s a lot of possible verbiage we could add about USPs, but the bottom line is that a USP is what differentiates you from everyone else. How are you unique in a way that makes what you’re selling more attractive to your target market? Your USP answers your customer’s question, “In a sea of options that seem more or less the same, what compelling reason do I have to buy from you?”
