For fiction authors, audience bonding means everything. When people know you, they enjoy buying from you, and the video format allows a writer to communicate with the audience in ways that aren’t possible with text. YouTube also allows you to embed videos on websites, meaning you can easily copy and paste code to put your latest awesome video right there in your blog for all the world to see without worrying about hosting large video files on your own site. Even though we never set out to use YouTube as a social network, and use our Google Hangouts only as a broadcast vehicle to capture our
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