The best way to get people opening your e-mails is by using intriguing subject lines. Don’t be deceptive, but try to write something curious that a fan couldn’t help but check out. When I released Fat Vampire 5: Fatpocalypse, the subject line was Are you ready for the fatpocalypse? When we were building anticipation for Unicorn Genesis, we sent the cover we’d had made with the subject line, Now THAT’S a pretty cover! At Realm & Sands’ launch, when we debuted the Unicorn Western Full Saga, our subject line was the unicorn pun, Are you horny? Make your e-mails worth opening. “Worth
