announcement, you can probably keep things brief. Visuals are powerful, and we’ve already argued how vital a professional cover is to a book’s success, so go ahead and show off the cover if you’re sending an HTML e-mail — something that’s easy via any professional e-mail service provider. Then include direct, clickable links to the major places where readers buy your books. For us, that’s Amazon U.S., Amazon U.K. (yes, separate links), Kobo, and Nook. We
