Have you ever gone to see the sequel of a movie you liked, or ordered dessert when the waiter offered it after your meal? Have you ever Super-Sized your Value Meal? Those are all examples of an upsell — another “dirty” marketing word. Yet you probably don’t regret any of those transactions. You might, in fact, have appreciated the chance to get more of what you already knew you liked, often at a preferred price. Shocking! We could beat this to death,
